Symptom
At 68%, the activation rate is up four points month over month.
You asked
People activate but don’t stick around long term.
Symptom
At 68%, the activation rate is up four points month over month.
Cause
The mechanism is definition misalignment.
Impact
When 68% of new users activate but only 31% of those activated users reach month three, the effective retention rate on new user cohorts is 21% — not 68%.
People activate but don’t stick around long term.
At 68%, the activation rate is up four points month over month.
The mechanism is definition misalignment.
When 68% of new users activate but only 31% of those activated users reach month three, the effective retention rate on new user cohorts is 21% — not 68%.