Why are users clicking but not continuing through my funnel steps?

Spend is generating surface interaction but is not generating intent deep enough to complete the funnel.

S: Users are arriving and engaging with the initial call to action on the landing page — the dashboard reports this as healthy engagement signal. C: When creatives are fatigued or carry misaligned messaging they attract users whose response is triggered by the ad stimulus rather than genuine motivation to complete the funnel action. I: Spend drives surface engagement rather than meaningful progression reducing conversion efficiency across the funnel.