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Why does my customer acquisition cost look efficient when some channels are clearly not working?
My blended CAC is within target, but when I look at individual channels the numbers vary wildly and some are clearly losing money.
S: At $142, blended CAC looks healthy.
C: Organic search is acquiring customers at $42 CAC.
I: At $310 CAC, paid social takes far longer to recover acquisition cost than the business model can tolerate.