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You asked

Why does my customer acquisition cost look efficient when some channels are clearly not working?

My blended CAC is within target, but when I look at individual channels the numbers vary wildly and some are clearly losing money.

Symptom

At $142, blended CAC looks healthy.

Cause

Organic search is acquiring customers at $42 CAC.

Impact

At $310 CAC, paid social takes far longer to recover acquisition cost than the business model can tolerate.

Full diagnostic context

My blended CAC is within target, but when I look at individual channels the numbers vary wildly and some are clearly losing money.

At $142, blended CAC looks healthy.

Organic search is acquiring customers at $42 CAC.

At $310 CAC, paid social takes far longer to recover acquisition cost than the business model can tolerate.