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You asked

Why do forms undercount actual interest?

Users are interested but not completing forms.

Symptom

At forty-two percent, form completion rate is above the B2B SaaS median of thirty-five percent and trending upward.

Cause

The mechanism is denominator selection.

Impact

The economic consequence is proportional to the pre-interaction gap.

Full diagnostic context

Users are interested but not completing forms.

At forty-two percent, form completion rate is above the B2B SaaS median of thirty-five percent and trending upward.

The mechanism is denominator selection.

The economic consequence is proportional to the pre-interaction gap.