Symptom
At seventy-eight percent, the overall retention rate is up 1.2 points month over month.
You asked
Each new batch of users performs worse than previous ones.
Symptom
At seventy-eight percent, the overall retention rate is up 1.2 points month over month.
Cause
The mechanism is denominator composition drift.
Impact
When retention is weighted by revenue rather than user count, the true economic retention becomes visible.
Each new batch of users performs worse than previous ones.
At seventy-eight percent, the overall retention rate is up 1.2 points month over month.
The mechanism is denominator composition drift.
When retention is weighted by revenue rather than user count, the true economic retention becomes visible.