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Why are my ads getting more conversions even when clicks are going down?

The platform reports rising conversion totals, view-through attribution is up, and the blended conversion rate is improving.

S: The distortion lives in the gap between platform-reported conversions and what GA4 or any click-based analytics tool records for the same period. C: The signal to watch: GA4 conversion count holding flat or rising in Organic and Direct channels during the same period that Meta reports view-through conversion growth. I: This is a measurement architecture problem, not a campaign optimization problem.