Symptom
The distortion lives in the gap between platform-reported conversions and what GA4 or any click-based analytics tool records for the same period.
You asked
The platform reports rising conversion totals, view-through attribution is up, and the blended conversion rate is improving.
Symptom
The distortion lives in the gap between platform-reported conversions and what GA4 or any click-based analytics tool records for the same period.
Cause
The signal to watch: GA4 conversion count holding flat or rising in Organic and Direct channels during the same period that Meta reports view-through conversion growth.
Impact
This is a measurement architecture problem, not a campaign optimization problem.
The platform reports rising conversion totals, view-through attribution is up, and the blended conversion rate is improving.
The distortion lives in the gap between platform-reported conversions and what GA4 or any click-based analytics tool records for the same period.
The signal to watch: GA4 conversion count holding flat or rising in Organic and Direct channels during the same period that Meta reports view-through conversion growth.
This is a measurement architecture problem, not a campaign optimization problem.