← Back to Episodes
Why do benchmarks not match my results?
Industry benchmarks don’t seem to apply to my business.
S: At two point one percent, the unique click rate is above the published industry average of two percent.
C: The mechanism is pool contamination.
I: At a unique click rate of two point one percent against a matched B2B SaaS mid-funnel nurture benchmark of three point five percent, the Benchmark Fit Ratio is zero point six.