Symptom
At two point one percent, the unique click rate is above the published industry average of two percent.
You asked
Industry benchmarks don’t seem to apply to my business.
Symptom
At two point one percent, the unique click rate is above the published industry average of two percent.
Cause
The mechanism is pool contamination.
Impact
At a unique click rate of two point one percent against a matched B2B SaaS mid-funnel nurture benchmark of three point five percent, the Benchmark Fit Ratio is zero point six.
Industry benchmarks don’t seem to apply to my business.
At two point one percent, the unique click rate is above the published industry average of two percent.
The mechanism is pool contamination.
At a unique click rate of two point one percent against a matched B2B SaaS mid-funnel nurture benchmark of three point five percent, the Benchmark Fit Ratio is zero point six.