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You asked

Why are email open rates high but engagement low?

Emails look successful but users aren’t actually engaging.

Symptom

At 48%, the email open rate is up twenty-two percent year over year.

Cause

The mechanism is automatic email pre-fetching.

Impact

When email programs are optimized toward inflated open signals, the economic damage compounds across every decision layer.

Full diagnostic context

Emails look successful but users aren’t actually engaging.

At 48%, the email open rate is up twenty-two percent year over year.

The mechanism is automatic email pre-fetching.

When email programs are optimized toward inflated open signals, the economic damage compounds across every decision layer.