Symptom
At 5.2%, CTR is up eighteen percent and outperforming standard paid search benchmarks for most verticals.
You asked
People click but don’t take the next step.
Symptom
At 5.2%, CTR is up eighteen percent and outperforming standard paid search benchmarks for most verticals.
Cause
The mechanism is intent misalignment between the ad and the action.
Impact
When landing page conversion rate falls while CTR and spend hold or rise, cost per conversion climbs with no corresponding increase in output.
People click but don’t take the next step.
At 5.2%, CTR is up eighteen percent and outperforming standard paid search benchmarks for most verticals.
The mechanism is intent misalignment between the ad and the action.
When landing page conversion rate falls while CTR and spend hold or rise, cost per conversion climbs with no corresponding increase in output.