Symptom
At 1,420 leads and a cost per lead of $61, both headline metrics point in the right direction.
You asked
Leads are coming in but scoring or qualification feels off.
Symptom
At 1,420 leads and a cost per lead of $61, both headline metrics point in the right direction.
Cause
The mechanism is incremental adjustment.
Impact
When cost per lead falls but acceptance rate falls faster, the cost per real opportunity — the leads sales will actually work — rises.
Leads are coming in but scoring or qualification feels off.
At 1,420 leads and a cost per lead of $61, both headline metrics point in the right direction.
The mechanism is incremental adjustment.
When cost per lead falls but acceptance rate falls faster, the cost per real opportunity — the leads sales will actually work — rises.