← Back to Episodes
Why do ads stop working after repeated exposure?
Performance drops when users see ads too often.
S: At 3.4 and rising, the LTV:CAC ratio sits comfortably above the standard efficiency threshold.
C: Ad platforms allocate delivery to the path of least resistance toward the conversion objective.
I: At a frequency of 6.8 against a reach growth rate of four percent, the program is delivering 1.7 new unique users for every impression that reaches an existing one.