Symptom
At 3.4 and rising, the LTV:CAC ratio sits comfortably above the standard efficiency threshold.
You asked
Performance drops when users see ads too often.
Symptom
At 3.4 and rising, the LTV:CAC ratio sits comfortably above the standard efficiency threshold.
Cause
Ad platforms allocate delivery to the path of least resistance toward the conversion objective.
Impact
At a frequency of 6.8 against a reach growth rate of four percent, the program is delivering 1.7 new unique users for every impression that reaches an existing one.
Performance drops when users see ads too often.
At 3.4 and rising, the LTV:CAC ratio sits comfortably above the standard efficiency threshold.
Ad platforms allocate delivery to the path of least resistance toward the conversion objective.
At a frequency of 6.8 against a reach growth rate of four percent, the program is delivering 1.7 new unique users for every impression that reaches an existing one.