Symptom
At 4.8%, the mobile conversion rate is up 22% month over month following a round of signup flow optimization.
You asked
Users start using the product but don’t stick with it.
Symptom
At 4.8%, the mobile conversion rate is up 22% month over month following a round of signup flow optimization.
Cause
The mechanism is a boundary mismatch between what conversion measures and what retention requires.
Impact
When acquisition cost is divided only by total signups, CAC appears controlled.
Users start using the product but don’t stick with it.
At 4.8%, the mobile conversion rate is up 22% month over month following a round of signup flow optimization.
The mechanism is a boundary mismatch between what conversion measures and what retention requires.
When acquisition cost is divided only by total signups, CAC appears controlled.