Symptom
At one hundred and eighteen percent, the net expansion revenue benchmark is strong.
You asked
Initial gains disappear after a while.
Symptom
At one hundred and eighteen percent, the net expansion revenue benchmark is strong.
Cause
The mechanism is the novelty effect: when something new is introduced, early engagement is elevated not because the feature is delivering ongoing value but because it is unfamiliar
Impact
When novelty-window expansion is excluded and the revenue measurement is held to accounts that are still on the upgraded tier at ninety days, the true expansion durability rate for
Initial gains disappear after a while.
At one hundred and eighteen percent, the net expansion revenue benchmark is strong.
The mechanism is the novelty effect: when something new is introduced, early engagement is elevated not because the feature is delivering ongoing value but because it is unfamiliar
When novelty-window expansion is excluded and the revenue measurement is held to accounts that are still on the upgraded tier at ninety days, the true expansion durability rate for