Why are margins shrinking even as revenue grows?

Revenue is increasing month over month, with a growing share coming from your most active users. The overall trend looks strong, and the dashboard shows consistent gains across key engagement and revenue metrics, suggesting that your highest-value customers are driving more of the growth.

At sixty-eight percent, the blended gross margin is within the target range for a scaling B2B SaaS business.

The mechanism is cost-to-serve divergence across segments.

When the top revenue segment compresses by ten percent or more in gross margin — from a historical seventy percent to fifty-four percent, for example — the economic impact is not p