Symptom
At 4.2%, the blended paid conversion rate is up eight-tenths of a point month over month.
You asked
It feels like I’m paying for customers I would have gotten for free.
Symptom
At 4.2%, the blended paid conversion rate is up eight-tenths of a point month over month.
Cause
The mechanism is attribution window overlap.
Impact
When cannibalization is excluded and spend is held against only the conversions it actually created, the true incremental CPA typically runs two to three times the reported blended
It feels like I’m paying for customers I would have gotten for free.
At 4.2%, the blended paid conversion rate is up eight-tenths of a point month over month.
The mechanism is attribution window overlap.
When cannibalization is excluded and spend is held against only the conversions it actually created, the true incremental CPA typically runs two to three times the reported blended