Symptom
Blended funnel conversion rate looks healthy at 3.1% and every summary metric on the dashboard shows green.
You asked
When I run ads, total traffic barely changes.
Symptom
Blended funnel conversion rate looks healthy at 3.1% and every summary metric on the dashboard shows green.
Cause
A single blended rate collapses five stage transitions into one number, hiding a 9pp MoM collapse at MQL-to-SQL under rising top-of-funnel volume.
Impact
Deals stall at qualification, deal cycles stretch 2.7×, and quota attainment erodes for months before the blended number shifts enough to alert.
When I run ads, total traffic barely changes.
Blended funnel conversion rate looks healthy at 3.1% and every summary metric on the dashboard shows green.
A single blended rate collapses five stage transitions into one number, hiding a 9pp MoM collapse at MQL-to-SQL under rising top-of-funnel volume.
Deals stall at qualification, deal cycles stretch 2.7×, and quota attainment erodes for months before the blended number shifts enough to alert.