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Why are people clicking buttons on my page but not actually converting?
The page is generating activity without generating commitment — engaged visitors are being routed to lower-priority actions rather than the primary conversion goal.
S: Clicks are distributed across multiple CTAs with low intent — the aggregate click rate masks whether the high-intent action is being chosen.
C: Multiple competing CTAs create choice overload pushing users toward lower-commitment actions or delaying decisions entirely.
I: High-intent traffic is diluted into low-value actions reducing primary conversion efficiency and increasing acquisition cost per meaningful outcome.