Symptom
The distortion lives in the measurement gap between ad platform and conversion platform.
You asked
Traffic to the landing page is growing.
Symptom
The distortion lives in the measurement gap between ad platform and conversion platform.
Cause
The correct diagnostic test is a speed-segmented conversion analysis: compare CVR for sessions where Time to Interactive was below 2.
Impact
Post-click friction is a compounding problem.
Traffic to the landing page is growing.
The distortion lives in the measurement gap between ad platform and conversion platform.
The correct diagnostic test is a speed-segmented conversion analysis: compare CVR for sessions where Time to Interactive was below 2.
Post-click friction is a compounding problem.