Symptom
At 8.2%, the retargeting conversion rate is up twenty-two percent.
You asked
Users on mobile aren’t converting as well.
Symptom
At 8.2%, the retargeting conversion rate is up twenty-two percent.
Cause
The mechanism is first-session friction on mobile.
Impact
At a recovery dependency ratio above fifty percent, more than half of all conversions are coming from visitors who already arrived and left.
Users on mobile aren’t converting as well.
At 8.2%, the retargeting conversion rate is up twenty-two percent.
The mechanism is first-session friction on mobile.
At a recovery dependency ratio above fifty percent, more than half of all conversions are coming from visitors who already arrived and left.