Symptom
At ninety-four percent, blended net revenue retention is holding near benchmark.
You asked
Retention metrics look fine but users are quietly churning.
Symptom
At ninety-four percent, blended net revenue retention is holding near benchmark.
Cause
The mechanism is composition drift.
Impact
When rescued revenue is separated and each cohort's forward re-churn probability is applied independently, the durability picture diverges materially from the blended figure.
Retention metrics look fine but users are quietly churning.
At ninety-four percent, blended net revenue retention is holding near benchmark.
The mechanism is composition drift.
When rescued revenue is separated and each cohort's forward re-churn probability is applied independently, the durability picture diverges materially from the blended figure.