Symptom
At $420K per employee, revenue per employee is up eighteen percent year over year.
You asked
Attribution is giving credit where it may not be deserved.
Symptom
At $420K per employee, revenue per employee is up eighteen percent year over year.
Cause
The mechanism is attribution window design.
Impact
When view-through conversions are removed from the revenue numerator and only click-through conversions remain, the adjusted revenue per employee figure falls materially.
Attribution is giving credit where it may not be deserved.
At $420K per employee, revenue per employee is up eighteen percent year over year.
The mechanism is attribution window design.
When view-through conversions are removed from the revenue numerator and only click-through conversions remain, the adjusted revenue per employee figure falls materially.