Symptom
The distortion lives in the aggregation.
You asked
The top-line number is trending in the right direction, the sales team has closed three new logos, and the largest account just expanded.
Symptom
The distortion lives in the aggregation.
Cause
The metric to build: ex-top-account revenue growth rate, calculated monthly.
Impact
Revenue concentration is a compounding risk, not a static one.
The top-line number is trending in the right direction, the sales team has closed three new logos, and the largest account just expanded.
The distortion lives in the aggregation.
The metric to build: ex-top-account revenue growth rate, calculated monthly.
Revenue concentration is a compounding risk, not a static one.