Why does my churn look stable even though revenue keeps dropping per customer?

Bundle purchases are increasing, and discounted offers are driving higher conversion rates across product combinations. Customers are selecting bundled options more frequently, and overall sales volume tied to these offers is growing in recent performance reports.

Churn is down and the dashboard shows green — but discounted subscription share is rising at the same time.

Customers are being retained through discounts rather than product value shifting the relationship from value-based to price-dependent.

Revenue per customer declines while reported retention improves weakening long-term monetization efficiency.