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Why do my retargeting campaigns outperform but growth is slowing down?
Retargeting CPA is thirty-eight dollars against prospecting CPA of ninety-four dollars.
Symptom
The distortion lives in the CPA comparison.
Cause
The correct comparison is not retargeting CPA versus prospecting CPA.
Impact
Pool depletion is a leading indicator that runs six to twelve months ahead of the CPA impact.