Symptom
Ad Frequency has reached 4.8 — the same audience member has seen the active creative nearly five times on average without a creative change.
You asked
Ad impressions and reach are increasing across your campaigns, with more users seeing your creative over time. Delivery metrics show broader exposure and consistent distribution, suggesting that your ads are reaching a larger audience than in previous periods.
Symptom
Ad Frequency has reached 4.8 — the same audience member has seen the active creative nearly five times on average without a creative change.
Cause
Platform algorithms optimize for delivery probability to audiences with conversion history — not for attention probability — so frequency climbs while engagement falls.
Impact
CPA has risen thirty-one percent as more impressions are required to generate the same conversion volume from a fatigued audience.
Ad impressions and reach are increasing across your campaigns, with more users seeing your creative over time. Delivery metrics show broader exposure and consistent distribution, suggesting that your ads are reaching a larger audience than in previous periods.
Ad Frequency has reached 4.8 — the same audience member has seen the active creative nearly five times on average without a creative change.
Platform algorithms optimize for delivery probability to audiences with conversion history — not for attention probability — so frequency climbs while engagement falls.
CPA has risen thirty-one percent as more impressions are required to generate the same conversion volume from a fatigued audience.