Symptom
At 38%, the view-through conversion rate is up twenty-two percent.
You asked
Most conversions seem to come from retargeting.
Symptom
At 38%, the view-through conversion rate is up twenty-two percent.
Cause
The mechanism is audience composition.
Impact
When retargeting drives more than fifty percent of total attributed conversions, the program has crossed into structural dependency.
Most conversions seem to come from retargeting.
At 38%, the view-through conversion rate is up twenty-two percent.
The mechanism is audience composition.
When retargeting drives more than fifty percent of total attributed conversions, the program has crossed into structural dependency.