Economics
Browse all growth distortions across acquisition, conversion, retention, monetization, measurement, experimentation, and economics.
EP28
Revenue per employee is rising and the numbers support hiring more.
You tested the people most likely to buy anyway.
live
74
EP35
The test proved the change works.
It still won't make you more money.
live
74
EP41
Our margins are holding steady as we scale.
Your best customers are quietly becoming less profitable.
live
78
EP48
Our holdout test shows marketing is working.
You're shrinking payback without realizing it.
live
78
EP55
Our payback period is improving and acquisition looks more efficient.
You're counting revenue that hasn't actually paid back yet.
live
87
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